{"id":14595,"date":"2026-07-30T07:48:13","date_gmt":"2026-07-30T07:48:13","guid":{"rendered":"https:\/\/www.squirtcyclingproducts.com\/?p=14595"},"modified":"2026-07-30T07:51:51","modified_gmt":"2026-07-30T07:51:51","slug":"from-a-small-group-of-friends-to-a-global-family","status":"publish","type":"post","link":"https:\/\/www.squirtcyclingproducts.com\/es\/2026\/07\/from-a-small-group-of-friends-to-a-global-family\/","title":{"rendered":"From a Small Group of Friends to a Global Family"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"color: #f9f9f9; font-family: Arial, Helvetica;\">Squirt Cycling Products started in 2003 with a clever gadget: a device the founders developed to let cyclists lube their chains on the fly, out on the road or trail. The problem? At the time, the commonly available chain lubricants were oil-based \u2014 attracting dirt and grime, turning chains black, and needing constant reapplication. Frustrated that no suitable lube existed for their new gadget, two lawyers, a pharmacist, and an engineer \u2014 all passionate cyclists \u2014 decided that if no one else was going to fix it, they would.<\/span><\/p>\n<p><span style=\"color: #f9f9f9; font-family: Arial, Helvetica;\">\u00abWe are passionate about cycling and none of the products offered a solution, so we created it.\u00bb<\/span><\/p>\n<p><span style=\"color: #f9f9f9; font-family: Arial, Helvetica;\">After extensive research and testing, they landed on something the cycling world hadn&#8217;t seen before: a water\/wax-based emulsion that was more durable, lower maintenance, and self-cleaning \u2014 keeping chains clean in the wettest and driest conditions alike. This was the world&#8217;s first solvent free wax-based lubricant, tested and proven in some of the toughest terrain Southern Africa could throw at it.<\/span><\/p>\n<p><span style=\"color: #f9f9f9; font-family: Arial, Helvetica;\">In 2004, Squirt Cycling Products became the official chain lubricant supplier at the inaugural Cape Epic, earning early trust from mountain biking legends like Ned Overend and Travis Brown \u2014 and from there, word spread fast across Europe and the US.<\/span><\/p>\n<p><span style=\"color: #02335c; font-family: Arial, Helvetica;\"><strong style=\"color: #f9f9f9;\">A Team Effort, From Day One<\/strong><br \/>\n<span style=\"color: #f9f9f9;\"><br \/>\nWhat started as four friends solving their own problem has grown into a full range of bike care innovations \u2014 our wax chain lubricant lineup (Long Lasting, Low Temp, E-Bike Chain Wax, and the new Hot Wax), Squirt SEAL tubeless sealant, our Foam Spray and concentrated bike cleaner, the eZ-Luber system, and rider care products like SweatSucker, SLURP, Barrier Balm, and Chamois Cream.<\/span><\/span><\/p>\n<p><span style=\"color: #f9f9f9; font-family: Arial, Helvetica;\">But none of that growth would mean anything without the people who got Squirt Cycling Products onto shop shelves and into the hands of riders everywhere in the world.<\/span><\/p>\n<p><span style=\"color: #f9f9f9; font-family: Arial, Helvetica;\">Our distributors are the core of Squirt Cycling Products. They are the ones who took a small South African brand and introduced it to their local and international cycling communities \u2014 supporting events, athletes, and grassroots projects so that passionate cyclists everywhere have access to premium bike care. Every distributor likely has their own story of how Squirt Cycling Products first landed on their radar, and we&#8217;d love nothing more than to hear and share those stories in future editions.<\/span><\/p>\n<p><span style=\"color: #f9f9f9; font-family: Arial, Helvetica;\">Today, thanks to this network, Squirt Cycling Products can be found in over 45 countries around the world. Wherever you ride, there&#8217;s likely a local distributor ready to help.<\/span><\/p>\n<p><span style=\"color: #02335c; font-family: Arial, Helvetica;\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"> <a href=\"https:\/\/www.squirtcyclingproducts.com\/find-a-distributor\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #f9f9f9;\"><u>Visit our distributor page to find Squirt Cycling Products near you<\/u><\/span><\/a><\/span><\/p>\n<p><span style=\"color: #f9f9f9; font-family: Arial, Helvetica;\">To every one of our distributors: thank you. Squirt Cycling Products&#8217; story may have started with four friends in South Africa, but it&#8217;s being written every day by their work in markets around the world. This success has always been, and will always be, a team effort.<\/span><\/p>\n<p><span style=\"color: #f9f9f9; font-family: Arial, Helvetica;\">Here&#8217;s to the next chapter \u2014 together.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border:3px solid rgba(255,255,255,0);border-radius:8px;\"><img decoding=\"async\" width=\"300\" height=\"158\" title=\"Untitled design &#8211; 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